Image: Porsche AG
Porsche has a long tradition of internal communication. In the 1950s, our company already had its own printed plant news. The employee newspaper is 30 years old and an employee television channel has been in existence for the past 20 years. However, these media were a mere appendage of external communication, rather like a spin-off. When Porsche changed president and after clear growth targets were laid down in the 2018 Strategy, internal communication was restructured from the ground up. Since then, the motto has been transparency and openness. Only when employees are well informed and understand the company’s objectives can they make an active contribution.