Digital revolution from the inside

Prior to 2012, the outdated internal communications platform at Porsche did not match its prestigious brand. A total redesign led to a new portal and more transparency.

Image: Porsche AG


Porsche has a long tradition of internal communication. In the 1950s, our company already had its own printed plant news. The employee newspaper is 30 years old and an employee television channel has been in existence for the past 20 years. However, these media were a mere appendage of external communication, rather like a spin-off. When Porsche changed president and after clear growth targets were laid down in the 2018 Strategy, internal communication was restructured from the ground up. Since then, the motto has been transparency and openness. Only when employees are well informed and understand the company’s objectives can they make an active contribution.

Josef Arweck

Since 2011, Dr Josef Arweck has headed internal communications at Porsche AG, the German automobile manufacturer specialising in high-performance sports cars, supercars, hypercars, and lately SUVs and sedans. He is based in the company‘s headquarters in Stuttgart-Zuffenhausen, Germany. Previously, he was press spokesman at McKinsey & Company from 2002 to 2008 and from 2008 to 2011 worked in the press department and financial communication of Porsche Automobil Holding SE.