Weapons of mass disruption

Today’s communicators face a range of digital and technological revolutions, from automated jobs to porous organisations and the ubiquitous cloud. More challenges are on the horizon.

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For corporate communicators the rising winds of digital effects on their professional life is now joined by a tsunami of new problems. Transparency issues and leaks from the organisation makes managing a company seem like handling a porous sieve. Ever more digital intelligence adding two and two on a big data scale is now swaying corporate stakeholders, once so benign and now so demanding. To add to such ills, corporate directors and senior managers are wrongfooted by the nature of the digital impact on their area of expertise and responsibility. Few are armed with the intellectual tools to rationalise the current and future extent of change and rate of exchange. Perhaps this is the most significant issue for corporate management. On top, there are several functional aspects. Here, I would like to offer a few insights into all these aspects of the current corporate evolution. It has to be said right up front: if you are not being affected and challenged by digital influences, take the pension while you can.

David Phillips

David Phillips is visiting professor of online public relations at the Lisbon School of Communication and is a lecturer at Gloucestershire University, UK. He is significantly published and is joint author of the Chartered Institute of Public Relations handbook Online Public Relations. In 1995, he presented the case for public relations to be involved in the evolution of the internet and was chairman of the joint UK Public Relations industry commission which reported in 2000. He began in public relations over three decades ago; has worked in corporate affairs and ran his own consultancy from the early 1980s until 2000. His blog at Leverwealth offers a daily update on matters relevant to public relationsand the internet.