‘To B2B or not to B2B? Business-to-business communications’

1
2012

In the past few years, there has been increased interest in the history of public relations, spurred on by the International History of Public Relations Conference...

You began your career as a journalist working in the fields of defence and foreign service. As a journalist, you were also a special envoy during the Gulf War. What would you say are the key lessons you took with you from your time as a...

Winds of change

To get a sense of the stakeholder ecosystem, Trad points to one example in particular: Vestas Wind Systems, a company involved in the manufacturing, selling, installation, and servicing of wind turbines –...

Iconic question

October 2010: a short video of Matthew Key, the company’s then European CEO, is launched across the global internal network, kicking off an ambitious tri-fold project: changing the company name to...

The final quarter of 2011, the period covered by CARMA International’s latest survey of media reporting of the world’s business leaders, brought no let-up in crisis and turmoil for world economies and politics. After a period of paralysis,...

Gamification has gained a tremendous amount of attention in the past two years, particularly since the rise of location-based social network Foursquare.

Now, analysts predict a multi-billion dollar market for gamification within the next...