‘A cog in the machine: organisational communications’

4
2012

Three principles

The first is flexibility: operating in an environment where change is the only constant, organisations must be able to adapt. More than anything else, this requires a positive attitude towards change. The...

How companies will operate in 2020

Predicting how companies will operate in 2020 is the bedrock in defining how communications will be driven and how staffing requirements will be met. Our survey ranked the following...

On the defence

The essential messages to get across were to refute the implied insult to Skanska’s work and its workers and to show that the accusations simply weren’t true. The key audiences were identified as the...

A rapidly growing number of companies claim to be thought leaders. Over the past six months, thought leadership sections have mushroomed on corporate websites. These sections focus on the knowledge and expertise of the organisation. However,...

What was the idea behind founding Burson-Marsteller in 1953?

After I graduated from college, I went to work for a large engineering firm, where I did publicity for the company. Then, after leaving the army, I got the idea...

Many firms invest considerable financial and human resources in communication systems to facilitate the internal communication of essential information to all employees, no matter where in the organisation – or in the world – they are located....