How do you explain your job to your friends?
As head of internal communications at Delhaize Group I am in charge of keeping our associates informed about the company strategy and to develop communication programs for Group-wide initiatives. To do so, my team manages an effective infrastructure of channels and tools that provide easy access to company information at Group level and help store managers and above to collaborate and share knowledge.
Catherine Alexandre joined the Delhaize Family in 2000, starting as the first woman to join the Delhaize Belgium Executive Committee. She took up her current role in 2008. Before joining Delhaize, Alexandre was a journalist in different media. Her passion for communication continued while working in the corporate sector. At Cobepa, a subsidiary of the Paribas Group, she learnt the ropes of financial communication. Then moved to CBR, the cement manufacturers, today known as the Heidelberger Zement Group.