The CARMA survey of media mentions of chief executives over the period July 31 to October 5 revealed that news of layoffs pushed a number of business leaders into the spotlight, particularly in industries where conditions are grim, such as car manufacturing. In banking, some chiefs faced awkward questions from politicians and the media after allegations of wrongdoing. The Libor-rigging scandal took the scalp of Bob Diamond of Barclays, who ranked seventh, down one from last time. Other bankers were forced to apologise, or to defend their organisations’ reputations. These included Stuart Gulliver, chief executive officer of HSBC, who rose into the top 20 to appear 13th, after accusations by US regulators that the bank had been involved in money laundering in Mexico. Jamie Dimon of JP Morgan Chase was placed fifth (down from two), with the hefty losses inflicted on the bank by rogue traders in London continuing to cause him embarrassment. Peter Sands of Standard Chartered sought to refute allegations that the bank had broken US sanctions with Iran, rising to appear ninth. Lloyd Blankfein of Goldman Sachs re-entered the top 20 at 19th.
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Founded in 1984, CARMA International pioneered media content analysis in the United States and is recognised worldwide as a leader in the field. CARMA International has 14 offices in 12 countries around the world.