The electronic evolution of the written word

The rise of social media has had a dramatic impact on the way businesses write


Over the past 10 years, the world as we once knew it has changed drastically. We now live and work in an environment where social media provide a platform for the sharing of experiences, ideas and knowledge. The dynamics of marketing, communications and customer relations have changed forever thanks to social media and a network of connected devices in a global environment.


Philippe Borremans

Philippe Borremans is an independent public relations consultant specialising in crisis communications and reputation management. He is one of the founders of Reputation & Co., a network of senior communications consultants active in Europe and Northern Africa. Previous to his current role, he was strategy director at PR Media, a Casablanca-based public relations agency with offices across the Maghreb region. Before moving to Morocco, he was chief social media officer and CSR coordinator at Van Marcke Group. Between 1999 and 2009 he held several communications positions at IBM, including corporate and online communications. Throughout his career, he has worked both in-house and in agency. Philippe records and publishes his weekly PR podcast Wag The Dog FM and is a regular guest lecturer at business schools and universities in Morocco.