How do you explain your job to your friends?
Most often my explanation is that I work for my clients’ causes – telling their stories, making them popular and winning new supporters. It is then easier to explain that gaining media interest is just the visible part of the whole job of advice and groundwork. I also like Barniz’s explanation that public relations experts are practitioners in sociology – they say what actions can make people support you thus making an organisation be alive. This is most probably because I have a masters’ degree in sociology.
