How do you explain your job to your friends?
Most often my explanation is that I work for my clients’ causes – telling their stories, making them popular and winning new supporters. It is then easier to explain that gaining media interest is just the visible part of the whole job of advice and groundwork. I also like Barniz’s explanation that public relations experts are practitioners in sociology – they say what actions can make people support you thus making an organisation be alive. This is most probably because I have a masters’ degree in sociology.
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Milva Karadzhova is head of corporate communications at Bella Bulgaria. Before joining Bella Bulgaria she was managing director at a full service communication agency. She has almost 15 years in corporate communications and public relations.She has a wide range of past experience in the public and private sectors. She has worked on campaigns of KBC, vivatel, BTC, Actavis, ministries as well as on projects in the realms of culture, civil society and media. She received a MA in Sociology and Journalism from the University of Sofia (Bulgaria) and also holds a diploma in PR from the Chartered Institute of Public Relations (The UK). She is a member of CIPR and EACD.