The power of silence

To raise their profile, the Royal British Legion introduced the sound of silence into the UK music charts

Celebrities including The Saturdays were used to capture public attention

Although the days of standing on a British high street in the wind and rain collecting money for charity may not entirely be a thing of the past, most charities have long since moved many of their funding activities online. But, while charities have beefed up their online presences and made it easier than ever to donate to a range of good causes, straitened economic circumstances have meant that there is greater competition for each and every potential donation.