Celebrities including The Saturdays were used to capture public attention
Although the days of standing on a British high street in the wind and rain collecting money for charity may not entirely be a thing of the past, most charities have long since moved many of their funding activities online. But, while charities have beefed up their online presences and made it easier than ever to donate to a range of good causes, straitened economic circumstances have meant that there is greater competition for each and every potential donation.