Communicative assets

The latest findings from the European Communication Monitor 2013

 
Effective communication is essential for organisational success. The communicative assets and reputations of chief executive officers and other top leaders are important for organisations managing relations with internal and external stakeholders. With social media gaining power, employees – followed by customers, bloggers and online community managers – become the most important digital gatekeepers. These are just some findings of the seventh consecutive annual survey of public relations professionals in Europe: the 2013 European Communication Monitor.

Dejan Verčič

Professor Dejan Verčič heads the Department of Communication at the University of Ljubljana, Slovenia. He is a former president of the European Public Relations Education and Research Association (EUPRERA) and since 1994 organiser of BledCom.

 

Ángeles Moreno

Ángeles Moreno is a professor at University Rey Juan Carlos in Madrid, Spain, and currently executive director of the European Public Relations Education and Research Association (EUPRERA). She leads the Latin American Communication Monitor. Her awards include Best Paper Award EUPRERA 2013, Faculty Top Research Award PRSA 2012 and Top Paper Award ICA2006.

Ansgar Zerfass

Dr. Ansgar Zerfass is professor and chair in strategic communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He is also professor in communication and leadership at BI Norwegian Business School, Oslo, as well as editor of the International Journal of Strategic Communication, USA, and, inter alia, Plank Scholar at The Plank Center for Leadership and Communication at the University of Alabama, USA. Current projects include, amongst others, the European Communication Monitor and Asia-Pacific Communication Monitor and Value Creating Communication, the world's most extensive research program on corporate communications conducted by with several universities and global companies.