A communications manager needs to explain her company’s new business model to investors, partners, and customers in the quarterly corporate magazine; the head of a business unit is planning a major change in his organisational structure and needs to convey this to employees, clients, and partners; a technology break-through of your research and development department should be communicated clearly to the media and the general public. What do these situations have in common?
Embracing the visual
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Martin J. Eppler
Professor Dr Martin J. Eppler is chair of communications management at the University of St. Gallen, Switzerland, and managing director of the =mcm institute for media and communications management.
Sabrina Bresciani
Dr Sabrina Bresciani is an assistant professor at the University of St. Gallen, Switzerland, where she conducts research on visual and intercultural management communication. Previously she was a researcher at Harvard University, at the University of Cambridge and at the National University of Singapore.