4
2014
‘A different perspective: diversity in PR’
With headquarters in Munich, the BMW Group operates in markets around the globe. How are your external messages – from press releases to image brochures - adapted to reflect the diversity of these various markets? Are some brand...
In your job as digital prophet, where do you look for new trends and how do you choose which ones to champion?
Great question, and the answer is the opposite of what most people expect. My role is to distil digital trends...
In this Age of Information, where competing facts and figures, opinions and appeals bombard us from all directions, one form of storytelling helps cut through the noise. An eye-catching mix of data visualisations and text, infographics can help...
In the wake of the Snowden revelations, the EU’s new data protection reforms will be the source of scrutiny, not least by communication professionals.
We spoke to Giovanni Butarelli, the EU's Data Protection Supervisor, about the EU's...
To synthesise the elaborate report into a nutshell, it concluded that “We, the NYT, are winning in journalism and creating great content, yet still losing our audience to social media and other digital challengers.” It is the paradox...
Nearly 50 years ago, when my mother considered her career aspirations, she would not have imagined the opportunities afforded to me both in the US and abroad. And while I am grateful for the progress that has been made, it is not enough to be...
