How do you explain your job to your friends?
I claim that I’m a communication pioneer! You see, it is already complex in itself to explain what Siemens does: I usually explain that Siemens is a pioneer in electrical engineering, was a major force in the industrialisation period and is now moving ahead to break new ground in energy efficiency, industrial productivity, affordable and personalised healthcare, and intelligent infrastructure solutions – future-oriented fields in which every employee plays a pioneering role. After explaining this it is easy for my friends to understand what my job is and my daily challenges in the communication field in this amazing company.
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Joana Garoupa is director of corporate communications and governmental affairs at Siemens Portugal, having first joined Siemens as corporate and marketing communications manager in 2003. She left the company in 2008 to become corporate communications manager for retail group Sonaecom, before returning in November of that year to take on her current role.