For APM Terminals, the communication challenge is to provide the famous true and fair view of the company’s financial status and results, and to do it in clear language. The challenge is both related to internal and external communication. In this article, I will focus on the external communication. APM Terminals is a Business Unit within the A.P. Moller - Maersk Group. We develop and operate ports and container terminals globally, and are amongst the leading global operators of container terminals. A.P. Moller - Maersk A/S is listed on the stock exchange in Denmark. The company is engaged in shipping, oil exploration and production, retail and various industrial activities.
