For APM Terminals, the communication challenge is to provide the famous true and fair view of the company’s financial status and results, and to do it in clear language. The challenge is both related to internal and external communication. In this article, I will focus on the external communication. APM Terminals is a Business Unit within the A.P. Moller - Maersk Group. We develop and operate ports and container terminals globally, and are amongst the leading global operators of container terminals. A.P. Moller - Maersk A/S is listed on the stock exchange in Denmark. The company is engaged in shipping, oil exploration and production, retail and various industrial activities.
Another angle on a larger picture
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Christian Moller Laursen
Christian Moller Laursen has served as vice president and chief financial officer of APM Terminals since 2004. He was appointed group vice president for the A.P. Moller–Maersk Group in May 2007. Laursen has been a part of the A.P. Moller-Maersk Group since joining as an economist with the Financial Planning Department of Maersk A/S in Copenhagen, Denmark, in 1990.