Stakeholder success

Increasingly, companies are inviting non-traditional stakeholders to take a seat and join the discussion

 
Gone are the days when corporate communicators only had to worry about satisfying a limited number of ‘traditional’ stakeholders, such as investors, customers, employees, and business partners.  Today, communicators must navigate a more complex set of stakeholders that includes traditional as well as “non-traditional” ones such as non-governmemtal organisations, consumer groups, and online communities of interest.