Stakeholder success

Increasingly, companies are inviting non-traditional stakeholders to take a seat and join the discussion

Gone are the days when corporate communicators only had to worry about satisfying a limited number of ‘traditional’ stakeholders, such as investors, customers, employees, and business partners.  Today, communicators must navigate a more complex set of stakeholders that includes traditional as well as “non-traditional” ones such as non-governmemtal organisations, consumer groups, and online communities of interest.

Truus Huisman

Truus Huisman is director of global issues, crises and stakeholders management at Unilever and is based in London. Previously she was head of Unilever’s public affairs office in Brussels.  She has over 15 years experience in European public affairs, including six years as secretary general of a European trade association.

Phil Riggins

Phil Riggins is the founder of the Brand & Reputation Collective (the BRC). The BRC combines senior counsel, deep insight and creative thinking to help organisations navigate the inevitable choices and trade-offs required to manage stakeholder expectations, build trust and deliver their organisation’s strategy.