Authentic engagement is about your employees being enthusiastic about working in your organisation and getting immersed in their work activities. As such, authentic engagement shows how personal engagement grows from experiencing meaningfulness at work and being personally involved in one’s job.
Hetty van Emmerik is full professor of organisational theory and organisational behaviour and head of the department of organisation and strategy at Maastricht University’s School of Business and Economics. She is (co-)author of over 70 articles, chapters and books.
Merel Kats is a consultant at Deloitte, where her work focuses on customer relation management strategies and systems. Her research also involves topics such as leadership issues, working after retirement, ambidextrous learning/organisations, and career satisfaction.