Laying down secure foundations

Why authenticity and intimacy are the watchwords for a secure and consistent corporate reputation

 
Intimacy and authenticity are basic prerequisites for long-lasting relationships. Just as a building will always be on shaky ground without solid foundation, or a garden can’t flourish without the right water inflow, the same is true for a reputation that is built only on a nodding acquaintance with its stakeholders: it won’t be sustainable beyond being the flavour of the day. It is the commitment of authenticity and intimacy that makes an interaction with stakeholders powerful, creating credibility and trust in the long term and being able to brave even stormy weather.

Gerd Götz

Dr Gerd Götz has held different managing roles in public affairs, corporate communications and brand management in Hamburg, Brussels and Amsterdam.He was in charge of Royal Philips’ professional and public affairs group and the company’s European affairs office, after having been deputy global director of Philips‘ corporate communications department prior to that. He was also an associate member of the European Round Table of Industrialists and a founding member of the European Association of Communications Directors. He started his career in 1980 as a business editor in Berlin. He studied Business Administration and Economics in Berlin and Paris, and earned his Ph.D. from Berlin’s Free University.