Like many other eastern European countries, Bulgaria only discovered public relations after the seismic changes of 1989. During its transition to democracy, Bulgaria found itself in a new historical situation. All of its political, economic, social and technological organisations underwent radical changes. Quite naturally the first public relations specialists appeared in the field of politics: the newly-founded political parties, associations and civil organisations needed spokespersons, faces to represent them in the over-politicised public environment and to ensure their presence in the media. This ‘new’ profession attracted many journalists to whom media were a familiar field and who had already developed their skills in professionally communicating to different segments of the public.
