Do you pay your bills on time, clean up after your dog and make sure old papers go straight into the recycling bin? Then congratulations, you’re (probably) a model citizen. But what if “you” happen to be a corporation? What defines good behaviour when profit margins are your scale of reference? This issue of Communication Director seeks to answer this. Communication leaders from companies as diverse as Vedanta, Ben & Jerry’s and Coca Cola show how their corporate citizenship measures are more than skin-deep: we also look at how corporate governance helps companies earn their license to operate, and how corporate reporting has evolved to become a key communications tool that loudly affirms the corporation’s ability to play a positive part in the local community. After all, isn’t being a good neighbour what citizenship is all about?
Hidden Powers: Corporate Citizenship Revealed
The full spectrum of the communicator's portfolio