The battle for the future

A new webgame spreads the word about one university's impact on society

When talking about cutting-edge communication campaigns, the mind usually turns to examples of big businesses trying to stay ahead of their rivals, or revolutionary communication consultancies taking huge risks and reaping the deserved rewards on behalf of their clients. Institutions are often overlooked, yet communicators within the field are thriving, overcoming unique challenges of their own, although usually with a lesser degree of visibility from the public at large.