Media reporting over the last 12 months followed the twists and turns of business leaders as they faced fresh upheavals. Natural disasters such as earthquakes in Chile and Haiti brought mass suffering, but human error was to blame for the catastrophes that shook the financial and business world in 2010. BP’s calamitous oil spill in the Gulf of Mexico dominated: the world’s worst environmental disaster cost the oil giant billions of dollars and turned its CEO, Tony Hayward, into America’s public enemy number one. In Europe, the bailouts of Greece and Ireland brought the euro zone system back from the brink of collapse. Looking ahead, with governments’ austerity measures only just starting to take effect, the road to economic recovery is likely to remain bumpy. The start of the year brings no relief from uncertainty for business leaders. Against this backdrop, CARMA International’s latest survey tracked media reporting of the world’s top CEOs from October 10, 2010 to January 5, 2011. Eight names entered the top 20 in the global ranking, led by Alan Joyce CEO of Qantas, the Australian airline, who took fifth place. Also shooting up into the top ten were Jeff Immelt of GE, who moved to eighth, and Steve Ballmer of Microsoft, who finished tenth.
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Founded in 1984, CARMA International pioneered media content analysis in the United States and is recognised worldwide as a leader in the field. CARMA International has 14 offices in 12 countries around the world.