Energising communications

Delivering global messages that recognise local issues is achieved by an integrated approach

A one-size-fits-all philosophy rarely applies when it comes to raising the reputation and awareness of the countless goods, technologies and services that we use every day of our lives. You don’t have to be a master communicator to appreciate that adapting the way in which that offering is communicated to suit individual customers is critical to its success. This is particularly true at GE Energy Europe, where our communication and public affairs department must support challenging goals in a highly complex and topical environment.

Frank Farnel

Frank Farnel is director communications and public affairs Europe at GE Energy. This business segment includes energy services, oil and gas as well as power and water. In this role, Farnel is responsible for global communications, media relations, internal communications, public affairs, and community strategies.