Assessing impact

In public diplomacy, every word counts, which is why the assessment and monitoring of its social media carries extra importance.

Image: NATO

 
I will be the first to admit that NATO is somewhat new to the business of measurement and evaluation. NATO’s Public Diplomacy Division has prioritised assessment of our work and has developed tools to measure the impact of our efforts. This has allowed us to improve the way we conduct public diplomacy for a global audience. But we are still learning.

Kolinda Grabar-Kitarović

Ambassador Kolinda Grabar-Kitarović took up her position as NATO’s assistant secretary general for public diplomacy in July 2011, having previously served as Croatia’s minister of foreign affairs and European integration and, more recently, as ambassador of Croatia to the US (2008 – 2011). She is the first woman ever to be appointed assistant secretary general of NATO.