Incomplete power

Results from the European Communication Monitor 2011

The European Communication Monitor is an annual survey of public relations and communication management in Europe and is the largest of its kind in the world. Its fifth edition in 2011 indicates the end of the crisis, with salaries on the rise and the function becoming stronger than ever.
Practitioners report that the fall of earnings identified in 2010 has ended, and that we are back to figures from before 2009 and the crisis. A positive sign is that a quarter of respondents are now above the 100,000 euros mark.

Dejan Verčič

Professor Dejan Verčič heads the Department of Communication at the University of Ljubljana, Slovenia. He is a former president of the European Public Relations Education and Research Association (EUPRERA) and since 1994 organiser of BledCom.


Ángeles Moreno

Ángeles Moreno is a professor at University Rey Juan Carlos in Madrid, Spain, and currently executive director of the European Public Relations Education and Research Association (EUPRERA). She leads the Latin American Communication Monitor. Her awards include Best Paper Award EUPRERA 2013, Faculty Top Research Award PRSA 2012 and Top Paper Award ICA2006.

Ansgar Zerfass

Dr. Ansgar Zerfass is professor and chair in strategic communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He is also professor in communication and leadership at BI Norwegian Business School, Oslo, as well as editor of the International Journal of Strategic Communication, USA, and, inter alia, Plank Scholar at The Plank Center for Leadership and Communication at the University of Alabama, USA. Current projects include, amongst others, the European Communication Monitor and Asia-Pacific Communication Monitor and Value Creating Communication, the world's most extensive research program on corporate communications conducted by with several universities and global companies.