Many years ago – in the early stages of my communications career – I thought that PMI must be an abbreviation of some sort of physical or mental disorder. I found out otherwise in 2004, when I got the opportunity to support internal communication in line with the acquisition of Roche Vitamins (the world’s leading bulk vitamins and fine chemical producer) by DSM, a Dutch chemical company. Joining their corporate communications department in the Netherlands, I got a great insight into the communication strategy, processes and tools of a company in the middle of a post-merger-integration (PMI) phase. Their laser-focused integration approach, steered centrally, and combined with an abundance of professional on- and offline communication tools, added a great deal of experience – and a new meaning to this abbreviation.
Using established values to welcome new colleagues
Dani Meyer is senior manager internal communications at Danone Baby Nutrition. She joined Danone in 2008 and led the post-merger integration communications following Danone’s acquisition of Numico that same year. Before joining Danone, she worked at various multinationals including DSM, Roche and adidas.