When I was invited to write this article, the first thing I thought about was where to focus my analysis: on the public relations expert of a firm and how he interacts with the veteran journalist, or vice versa? Obviously, if the journal is called ‘Communication Director’, the first option would initially make more sense, especially when the Story Teller section lends itself more to reflecting on the subject in the form of an essay and as a personal and subjective outline, rather than informing as an impersonal and objective piece of news, even though we are informing in both cases.
