‘The new PR profile: the future of the communications function’

4
2013

When talking about Danish Crown, you do not shy away from words like ‘slaughter’ and ‘killing’, and have even coined the phrase ‘We kill for a living’. How important is this kind of direct way of...

The work of the communication director is changing: new challenges and expectations have to be met, new tools can be used and a new position within the organisational hierarchy is to be negotiated.

To understand the changes at the highest...

Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities. But what about communication programmes that involve games specifically designed to raise...