4
2013
‘The new PR profile: the future of the communications function’
Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities. But what about communication programmes that involve games specifically designed to raise...
When talking about Danish Crown, you do not shy away from words like ‘slaughter’ and ‘killing’, and have even coined the phrase ‘We kill for a living’. How important is this kind of direct way of...
The work of the communication director is changing: new challenges and expectations have to be met, new tools can be used and a new position within the organisational hierarchy is to be negotiated.
To understand the changes at the highest...
