Alexandra Seidl

Head of Communications, Roche Austria

 

How do you explain your job to your friends?
As head of communications I protect the reputation of my company through consistent and straightforward communications in all areas. Two thirds of a company’s value is based on intangible assets. A good reputation pays off. That’s the reason why communications should always be included when any strategic decision is developed and taken.
 

Alexandra Seidl

Alexandra Seidl joined Roche Austria as head of communications and extended member of the management board of Roche Austria in September 2012. She also represents the company in industry associations. Prior to taking up this position, she worked for five years in the oil and gas industry for the Austrian company OMV, as corporate spokesperson. Before that, Alexandra worked in several advertising agencies on international clients for six years. She started her career at the IBM headquarters in Germany,in the marketing and sales department.