In December 2002, the UN General Assembly declared May 21 to be the World Day for Cultural Diversity for Dialogue and Development. This day, adopted in the wake of the terrorist attacks on September 11, 2001, stands for an official and supranational incentive to welcome cultural diversity in our lives and see it as a sound foundation for harmonious, peaceful and prosperous development. However, can this translate into the business world, and if so, what is the business case for cultural diversity? Can it really enable organisations to develop in better and stronger ways, and what evidence is there of the effect of cultural diversity management on the bottom line?
