In December 2002, the UN General Assembly declared May 21 to be the World Day for Cultural Diversity for Dialogue and Development. This day, adopted in the wake of the terrorist attacks on September 11, 2001, stands for an official and supranational incentive to welcome cultural diversity in our lives and see it as a sound foundation for harmonious, peaceful and prosperous development. However, can this translate into the business world, and if so, what is the business case for cultural diversity? Can it really enable organisations to develop in better and stronger ways, and what evidence is there of the effect of cultural diversity management on the bottom line?
The consequences of diversity
Marie-Gabrielle Cajoly is the founder of CorporatEngagement, an independent consultancy in communications, corporate social responsibility and philanthropy. She has over 17 years’ experience in positioning corporations for market valuation and reputation enhancement in Europe, North America, Africa and China, having operated both in the corporate and agency worlds in the energy, pharmaceutical, chemical, FMCG, high-tech, and defense industries.