The learning curve

Skills like strategic thinking and leadership are essential for communication managers

BASF's unique Learning Centre in Ludwigshafen, Germany

 Job listings for communication professions often read like the search for a “pig that lays eggs, gives milk and that can be sheared for wool”, a German expression meaning a jack-of-all-trades. The skill set required by communicators today is almost never-ending.

Elisabeth Schick

Elisabeth Schick became senior vice president, communications and government relations at BASF Group in 2009, having joined the company in 1993 as part of a public relations trainee programme. Prior to that, she worked as a freelancer at a number of newspapers and television stations, including Fuji Television, Tokyo, parallel to her studies in Japanese Studies and History in Freiburg, Germany.