Litigation PR: blessing or curse?

The Dreyfus Affair is one early, positive, example of litigation PR

Is litigation public relations a blessing or a curse? What kind of reply could you possibly expect from a public relations professional specialised in this field? However, I do not want to take the easy way out. As a lawyer and owner of an agency specialised in litigation public relations, I retort: “It depends on a variety of factors!” At the end of this article I will give you an answer, which I hope will satisfy most readers.

Alexander Schmitt-Geiger

Alexander Schmitt-Geiger is the owner of Communication Public Affairs, a Munich-based consultancy specialising in litigation and crisis public relations and political communication. Previously, he worked as a communications consultant in agencies, a security policy institution and in public administration. He studied law and political science, is a trained public relations consultant and is a lecturer at the Macromedia University for Media and Communication in Munich.