PR under the Northern Lights

A look at Finland’s rich history of public relations, including its suprising story of gender balance in communications

Last year, Europe’s oldest communications association, the Finnish Association of Communication Professionals (otherwise known as ProCom), published a book entitled A Century of Public Relations in Finland (“Vuosisata Suhdetoimintaa”) which received the Golden World Award  of the International Public Relations Association (IPRA) for 2012. The book traces the history of Finnish public relations back to the end of the 1800s and the World Expositions in Paris, to the days when Finland was still a grand duchy within the Russian empire.

Jaakko Lehtonen

Jaakko Lehtonen is professor emeritus of Organisational Communication and Public Relations at the University of Jyväskylä, Finland. He is also professor of communication theory at the Turiba Business School in Riga, Latvia