The European Union is facing increasingly complex challenges. A properly conceived, resourced and implemented communication policy can and will play an essential role in explaining the gist of the wide range of EU policies. Communicating Europe in Partnership – linking up with stakeholders and engaging citizens – is bound to bring changes as well as exploring new ways to reach out to the public. Whether we talk about globalisation, security or climate change, the EU is undoubtedly a leading actor on the world stage to provide appropriate responses. This fits well with the expectations of citizens: there is a growing, underlying conviction that our societies can only tackle today’s challenges by working on a European scale. However, the EU’s major efforts and success stories – although significant – have not always been communicated in the most efficient manner.
