Our agency is not performing,” “We always get information and briefings from our client at the last minute,” “Can you recommend a good agency, ours is rubbish,” “We’ve done all we were asked but our client still isn’t happy.” Whether we are a client or an agency, we are probably all guilty of having uttered one or more of the sentences above at some point during our careers. The relationship between PR agencies and clients is complex at the best of times. With the financial bodies of the business world currently undergoing open heart surgery, the relationship between client and agency is being tested. And so it should be.
