Human rights in the headlines

How the communications strategy of Amnesty International continues to evolve

Amnesty International is the world’s largest human rights organisation, with more than two million members and thousands of supporters in 150 countries and territories. Until recently, our presence has been overwhelmingly based in the affluent countries of the global North, and we have been researching and campaigning mostly on political and civil rights issues. From a communications perspective, this has meant targeting fairly homogeneous audiences with a straightforward message against human rights violations.

Marcia Poole

Marcia Poole is responsible for the communications work that is coordinated and delivered through the Press Office and the Digital Communications, Publications and Information Resources departments of Amnesty International. Previously, she worked for the United Nations, with the peacekeeping missions in Timor-Leste and Kosovo and at the UN System Staff College in Italy.