Dennis Jönsson, CEO of Tetra Pak, once confided to me that “strategy is easy, it’s the execution that’s difficult.” For CEOs today, this remains a universal challenge. Unless you can translate your vision into tangible actions and align your organisation so that each employee understands how they can contribute to the business, well then a good idea remains just that, a good idea.
If you run a multinational, how would you mobilise the organisation around your business objectives? How would you ensure that your markets, your customers, and your investors understand the value proposition of your company? Not to mention your employees. How would you make all your partners – customers, suppliers, subsidiaries – value you? Today and over time?
