How should we trace the linkages, if they exist, between the history of public relations and the ideas of Herbert Marshall McLuhan, born in Edmonton (Alberta) July 21 1911 and whose writings profoundly altered our understanding of culture and communication? In their quest for an answer, students, artists, and public relations professionals may be overwhelmed by the ideas that connect one of the 20th century’s pre-eminent intellectuals and the one of the most dominant forms of communication in the modern age.
