Despite online media, blogs and Twitter, the classic press conference is still an important public relations tool that allows journalists to find out about important news, ask pointed questions to company representatives and obtain important background information. Virtually no public relations professional will be able to avoid organising a press conference in their working lives. Here, there are several interrelated requirements that a public relations professional must master: perfect event management, the correct way to deal with target group media, talent in presenting and talking confidently, a high level of resilience and a confident appearance. Even seemingly small details determine the success or failure of the press conference.