Part of an event celebrating the presidency
The communications function of the Cyprus presidency of the Council of the European Union in the second semester of 2012 was a massive communication challenge, not least because Cyprus was burdened with stereotypes (some fair, some unfair) which were thrown into relief by the Eurozone crisis and the related crisis of confidence in the EU. Our communication strategy was to keep it simple and to whatever necessary really well. To this end we made it a priority to listen to our partners in the communication sphere (mainly the media and our colleagues in the EU institutions and member states) and to make their job as easy as possible. We aimed at all times to show alacrity and flexibility and to solve problems as they arose.
