“Profit can be quantified”

 Past changes, present challenges and the future of communications measurement

 
Service providers doing communications evaluation for companies has a long tradition, but the industry has to keep pace with modern developments. What have been the major changes during the last couple of years?
What we see is a massive change in our markets. What’s happening is that all our clients, midsize as well as large companies, have become much more global and international in the way they act and perform. This is the change driving our markets and our services.

Niklas Flyborg

Since 2006, Swedish-born Niklas Flyborg is chief executive officer and president of international evaluation service-provider Cision. Previously, he held a similar position at Mandator AB after having been CEO and President at Cell Network AB. Flyborg started his career at consultant Cap Gemini in 1987. He was educated at the Royal Swedish Navy and holds a MBA from Stockholm School of Economics.