All the evidence agrees: A fair gender match in business is good business. But achieving this match requires fundamental shifts in organisational vision, policy and culture.
In many ways I am a typical ‘bloke’. While I am conscious of my own fallibility, I am also alarmed that so many businesses continue to fail to appreciate the differences that they consciously or sub-consciously propagate between genders. Whilst it is now largely agreed that sexism is bad, in its place is a lazy acceptance of the differences between men and women that inhibits the ability of women to reach senior positions in companies. Yet, there is a fundamental truth in business. A balanced and fair gender match in business is good business.