China is chatting

How should international brands adapt to communications all-rounder WeChat?

WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe. With WeChat, users search for people in their vicinity, order food or taxis, play games, pay restaurant and electricity bills or book flights and theatre tickets. The reach and influence of the messenger are correspondingly wide. No other tool, whether Facebook or WhatsApp, has anything like the market penetration of the all-rounder from China.

Gina Hardebeck

Gina Hardebeck is director for China at Storymaker. After her training as a journalist and a degree in Chinese Studies with several practical placements in China and Taiwan, including at the German broadcasting corporation ARD in Shanghai, her path took her to public relations with a focus on China. Since then, she has advised German companies, among other things on how to extend their profile in China.

Sven Spöde

Sven Spöde is social media expert at Storymaker, where he advises customers on strategies for international online marketing and social media activities and also helps to put these operationally into practice.