So what does a good event look like? One successful example comes from Singapore: the SG50 Heart Map project. Devised as part of Singapore’s Golden Jubilee celebrations, the aim was to create a map of the Top 50 places with special meaning to ordinary Singaporeans. The organiser reached out to the community via social media, asking them to share little-known facts about Singapore via the #DidYouKnow hashtag, followed by a competition which encouraged people to share their favourite hangout spots and guess the location of places in various photos.
Making your events buzzworthy
Above and Below: The Future Of Us exhibition is the capstone event for Singapore’s 50th anniversary celebrations
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Selene Chin
Selene Chin is the managing director of Pico Pixel. A member of the Pico Group, Pico Pixel is a digital studio that brings together people, experiences and data to enable meaningful brand interactions.