The social CEO

Social CEOs share how they engage around their companies' reputation.

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CEO engagement is critical to company reputation. In this latest episode of the CIPRSM csuite podcast, two social CEOs share how they engage.

A published author on social sharing and the successful founder of Audere Communications - Russell Goldsmith's latest podcast sheds light on the Social CEO. According to 81% of senior executives worldwide, CEO engagement and visibility is critical to company reputation - so how should CEOs be putting themselves out there?

To explore this question, episode 8 of Goldsmith's CIPRSM csuite podcast welcomes two CEOs who do engage on social media and explores their Twitter tactics and digital devices. Given the neat match between this podcast and the release of our special Leadership edition of Communication Director, we're taking this opputunity to introduce you to this fantastic podcast and to meet the panel behind it's latest episode - the Social CEO. So turn up your speakers and start listening!

 

Listen to the Podcast!

 

Meet the Guests

Colin Byrne, CEO, UK & EMEA Weber Shandwick:

Colin is one of the UK’s leading PR and public affairs practitioners with over thirty years’ experience spanning domestic and international public relations programmes, communications and campaign strategy, politics and public affairs, CSR and issues management. He joined Weber Shandwick in 1995, rising to lead the public affairs practice in London in 1997. He is now CEO of the firm’s UK & EMEA network and a senior member of the global management team.

Paul Frampton, CEO Havas Media:

Head of Clients & Strategy at Havas Media Group UK and CEO of Havas Media, Paul is responsible for senior client relationships and driving data and content strategy throughout the group. He is the defining voice behind HMG’s Meaningful Brands proposition and his role heavily involves thought leadership, partner development and evolving the future agency model by driving digital transformation.

Regular guest and PR know-all Ben Smith:

Ben launched PRmoment.com 4 years ago. This UK based site gives its readers an insight into the world of public relations. Ben has a deep knowledge of the PR market – having worked previously at PRWeek and on the consultancy side. He understands PR both from a writing about it perspective and from an actually doing it perspective.

Russell Goldsmith

Russell Goldsmith is the founder of marketing consultancy Audere Communications and a trainer for the PRCA. He had previously spent 16 years as digital and social media director of broadcast communications specialists markettiers4dc. He is currently producing The csuitepodcast series available on Soundcloud, itunes and at csuitepodcast.com.