The future’s bright

How SAP harnessed social media as an internal communications tool with a global reach

Web 2.0 has taken the communications and marketing industries by storm. At the heart of this revolution lies social media. Expectations for the new forms of internet-based communication, including blogs, microblogs, and social networking, are high – but are they realistic?

Jürgen Zimmermann

Jürgen Zimmermann is responsible for the corporate media department at SAP, including consumer media, internal media, the intranet and the internet. He has been with SAP since 1998, and has held a variety of positions both in corporate communications and related fields. Before joining SAP, he was responsible for online PR at Allianz.