Our world, your move

Can a global social media campaign really be enough to help us save the offline world?

As he strode out across the battlefield at Solferino in 1859, businessman Henri Dunant was so horrified by the post-fight suffering he saw that he went on to create the International Committee of the Red Cross. His and the group’s work would go on to touch millions of lives and significantly influence the Geneva Convention. In 2009, 150 years on, the Red Cross (as most people incorrectly refer to it) is more important than ever, endeavouring to prevent worldwide suffering by promoting and strengthening humanitarian law and universal humanitarian principles. And there is much to do, almost too much. There are bloody wars being fought in all corners of the globe, and poverty, hunger and disease are widespread. The Red Cross Red Crescent (RCRC) national societies, which represent the ICRC across the world, are being stretched as never before. So, in 2009, as part of the 150-year anniversary commemorations of Solferino, the movement launched a call for global action: Our world. Your move.