Since the first appearance of social media, the way we interact with others has dramatically changed. The latest forms of information and communications technology allow us to improve interaction with those in close proximity but also with those who are far from us.
A social medium is designed to be propagated through a form of social interaction created using simple to use publishing techniques. Most social media is web-based and transforms what is usually a one-way interaction into a social media dialogue. It contributes heavily to the spread of information and knowledge transforming internet surfers from consumers to producers and building on the idea and technological foundations of Web 2.0. It allows the creation and exchange of user-generated content (UGC) anywhere at any time.
