Different perspectives on PR

The experience of Polish communicators proves that there is more than one way of defining PR

 
Public relations in any country is perceived differently by economists, politicians, journalists, social activists, charities and social movement activists. Generally, in contemporary Poland, there are several meanings of the term “public relations”, which also reflects the richness of the forms in which it is used and abused in various circumstances and contexts. They usually involve marketing contexts, as well as political and media, or scientific and didactic contexts. Depending on the context, one can discern five variants or options of how the terms “public relations” is understood:

Jerzy Oledzki

Jerzy Oledzki is a professor of communication at the Institute of Journalism, University of Warsaw and the Chairman of the Public Relations and Media Marketing Division of Institute. Oledzki is the author of several books on professionalism of journalists and public relations consultants. He also is the recipient of a special honourable prize for highest quality in PR teaching awarded by the Polish professional organisation of public relations.