Tourism in the shadow of terror

In the aftermath of a terrorist attack, communicating the message of business as usual brings back tourists. But what are the factors that influence tourists’ perceptions and the recovery of visitor numbers?

"Where next?” That’s the question asked by civilians, terrorism experts and security forces in the aftermath of a terrorist attack, as rolling coverage brings images of chaos in cities around the globe. While the discussion in media and politics contributes to rather than counteracts a general sense of unease and paranoia, civilians and businesses have little choice but to continue as normal. However, the question of where next has a more immediate impact on the tourism industry.

As is often the advice, those not directly affected by these attacks continue with their lives and their businesses. There is one industry however that is significantly impacted by anxious risk perceptions: tourism.

Many cities rely on attracting visitors to stimulate their local economies. Furthermore the cross cultural exchange that goes hand-in-hand with tourism helps to quash fears and bridge the “us and them” divide that can be so devastating to society.

Jan Wisniewski

Jan Wisniewski is an editor at Communication Director, under his role as an editorial and content manager at Quadriga Media. He works to ensure the Communication Director community has access to genuine insights into the world of corporate communications. He held previous assistant editorial roles at The Conversation Media Group and Street Press Australia.